978 words • 4~7 min read

Secret in choosing the best corporate gifts

A corporate gift is not any other gift. This is a gift you give your cooperating partners, clients, and business partners. In simple terms, you are not giving it to a single person. As you do that, you have to think of an organization. But the problem with corporate gifts is that it is easy to go wrong and make a bad choice. Of course, a bad choice is not likely to go well. The chances of them even using it might be slim. Now the question is what is the secret to choosing the best corporate gift? Let us get to the meat.

Find out beforehand

How much do you know about the recipient of that gift? If you know something about that organization, it’s a good start. Now, that is one end of the bargain. Avoid dramatising it! Remember that an organization cannot stand on its own without people. These are the people you need to know about. Look at their interests and focus on that. By the way, you can play around with hierarchy. If the top bosses of that organization like your gift, then it’s a success. So, as you find out beforehand, look at what interests those bosses. And don’t forget the juniors too! Whatever will interest a good percentage of the organization should do the trick.

Be cautious with branding

This is where you can get it wrong big time. If you want to use the gift as a marketing strategy, slow down! Not everyone might take it as a gift. They will look at it as a mere marketing strategy. This might not go down well with the relationship you have with them. In some cases, the partners might not find it valuable. Make sure you manage this end very well.

One of the options you may have is to add a small card. Now, this is where you can insert your logo or company mission statement. Whatever you do, branding should not stand in the way. Don’t spoil the value of that gift because of that obsession with your logo. In other words, don’t let your marketing quest spoil your gift.

The value of your gift

When you consider buying a corporate gift, the value is always on top of the list. But let’s not get ahead of it already. When you consider the value of your gist, it is not all about how much you spent on it. That is your starting point. But it should not be all you consider. There are other issues you need to look at. The most important has to be how the recipient will receive it. That is the true value. If it resonates with their taste, then you’ve hit the jackpot! The rest can follow and flow with it. So, put the money aside and focus on the impact it will create on your clients.

Personalise the gift

This is one secret you have to consider right from the start. If you want to personalise that corporate gift, get to know how it will go down with them. If you want, you can brand it with their logo or a message that speaks volumes. In personalising the gift, you are giving due consideration to their interests. If these are your business partners, then you also have a chance of making a greater impact. After all, such a relationship is close and strong enough to deserve that touch. When you personalise a gift, you show how you value that relationship.

Packaging the corporate gift

Some people say that the value of a gift is easy to see even with the packaging. Get it done right and in a professional way. Take your time to package your gift well. But you can start with making it appropriate. As long as it fits in well with their preferences, you can enjoy the rest. The way you package the gift partly reveals how you treasure that relationship with them. Make sure you avoid rushing the process. The colour and glitter of your packaging should ring a bell. It should scream the message of cordial relationships.

Consult the specialists

Even if you try your best to get the right gift, there will always be a part you miss out on. This is because you are not a specialist in that area. Take a bold step and consult the specialists in the field. They will tell you the impact of your decision. In fact, when you show them what you are about to get, they might even analyse it for you. But you can also do better than that. Take a step further. Ask for some useful suggestions from these experts. They will definitely give you good ideas.

Some of them might suggest excellent ideas that would work in your favour. If they suggest what you are not comfortable with, ask for more information. They will be sure to provide it.

Conclusion

A corporate gift can any item you choose. But it has to be the right choice. This is where the primary part of your gift lies. If you get the right gift, then you will also get the right response. In other words, do not rush into getting that gift. Take your time and make sure you are doing the right thing. If you need to be sure you have done the right thing, check the response it will receive. Then you will have an idea about what you did.

Never underestimate the value of packaging your gift well. Even if the gift is valuable, good packaging will always attract the recipient. If your packaging is poor, you can be sure that it stands a slim chance of receiving the attention it deserves. Always remember that the best secret is to make it corporate. In other words, have the interests of the organization at heart. Think about what the top managers and the employees will appreciate more.